Removing or modifying a category on your Instagram profile isn’t just about housekeeping—it’s a strategic move that reflects the evolving nature of your brand or personal identity. As a musician and entrepreneur, I’ve found that the audience I am attracting relies heavily on a clear representation of what I do and what my brand stands for. Here’s a comprehensive guide to make changes with ease.
When you decide it’s right to remove a category—perhaps because it no longer reflects your current projects or it’s simply not crucial for showcasing your expertise—start by going to your profile and tapping “Edit Profile.” From here, you can modify your professional information. If you wish to remove the category entirely, you can deselect any categories previously selected. This adjustment helps to maintain a clean and relevant profile that truly represents your personality and professional preferences.
Choosing the right category is more significant than it seems. It not only helps in attracting the right audience but also plays a vital role during times when brand re-alignment is necessary. For those of us managing our profiles amidst busy schedules, understanding how to break down each step in detail offers control over how we present our evolving professional landscape. This part of managing your Instagram is pivotal in how potential collaborators and followers perceive your artistic and business endeavors.
Why Category Labels Matter
On Instagram, category labels serve as a crucial identifier for your profile. Whether you’re a blogger, small business owner, or public figure, these labels help your audience to understand your focus at a glance. This is especially important in how your profile appears in search results and recommendations. Choosing the right category label that aligns with your brand identity and objectives ensures you attract the most relevant audience, enhancing your influence online.
There may be instances where it’s necessary to change or remove a category label from your profile. This guide aims to help you navigate these changes effectively. When your business evolves, or if you feel that your current category no longer represents your brand, updating your label can refresh how you’re perceived by both current and prospective followers. Managing these labels is about maintaining the accuracy of your public persona and ensuring that it keeps pace with your professional or personal growth. You can also learn How to Pause Instagram Reels.
What Are the Types of Instagram Accounts?
Understanding the type of your account on Instagram is a key step in the process of removing or modifying a category label. Instagram accounts are classified into three types: Creator, Business, and Personal. Each type comes with distinct features and limitations. Both Creator and Business accounts have access to Instagram Insights, a useful tool for tracking performance metrics and engagement. This tool is crucial for those who rely on data to shape their content strategies and understand their audience better.
The types of accounts you can choose on Instagram will determine how you can set your category label. Personal accounts don’t have the same data tools or visibility features as Creator or Business accounts, which means the strategy behind choosing and modifying a category might differ. Knowing which account type you manage helps tailor your profile to reflect the most accurate and effective category label, enhancing how you connect with your audience and appear in search results.
Steps to Remove Category on Instagram
- Open the Instagram app and navigate to your profile.
- Tap on Edit Profile, located near your bio and username.
- Scroll down to the Profile Display section and tap on it.
- In the Profile Display menu, find the toggle button for Display Category label.
- Toggle the switch to the off position.
- Once you’ve made your choice, tap Done in the top right corner to save your changes.
Show category again on your profile
- Access your profile and tap on Edit Profile from the menu.
- Scroll down and go to the Profile Display option.
- Turn on the Display Category Label option.
- Click the done button at the top to save your action.
- To select a category that represents your profile, whether you are a fitness guru, travel enthusiast, or fashion icon, come back to the Edit Profile menu.
- Tap the option labeled “Category” to open a dropdown menu with predefined categories.
- Browse the options, select the category, and click Done in the top right corner to finalize the update.
Cons of Removing Your Instagram Category
Reduced Discoverability: Categories help users who are searching for specific types of businesses or creators to find you more easily. Removing your category could make it harder for potential followers who rely on category browsing to discover your profile.
Loss of Context: A category provides a quick and easy way for visitors to understand what you do. Without it, they may need to spend more time deciphering your brand from your bio and content.
Limited Targeting Options: If you plan to run Instagram ads in the future, having a relevant category allows for more targeted campaigns. Without it, your ad reach could be less precise.
Common Problems and Troubleshooting
When you encounter problems trying to remove or modify an Instagram category label, it typically stems from navigating through the app’s interface or glitches.
- Category not updating immediately after changing: Restarting the app or clearing the app cache often fixes this issue by refreshing your settings.
- Option not available to users: Ensure you are using a Creator or Business account; Personal accounts do not have this feature.
- Category does not appear in Edit Profile: Make sure your Instagram is linked to a Facebook page if necessary; sync problems can prevent changes on one platform from updating on the other. Always update both to maintain consistency.
Additional Tips for Optimizing Your Instagram Profile
Once you’ve successfully removed or changed your category label, consider other ways to optimise your Instagram profile for better visibility and engagement.These additional tips can make a significant difference in how effectively your profile connects with your intended audience.
- Profile Picture: Choose a profile picture that represents your brand or personality; it should be clear and recognisable to instantly convey who you are or what your business stands for.
- Bio: Your bio is the first thing people see when they visit your profile, so make it engaging and informative. Use keywords relevant to your niche for better discoverability.
- Highlights: Use Instagram Stories Highlights to showcase important aspects of your brand, personal life, or portfolio like customer testimonials.
- Call-to-Action: If you’re a business, include a call-to-action in your bio and posts to guide your audience on what to do next, whether it’s visiting your website or checking out your latest products.
- Quality Over Quantity: It’s better to have fewer, high-quality posts than to post frequently with lower quality. Quality content is more likely to get shared and attract a loyal following.
You can also learn how to to change suggested reels on Instagram.
FAQs ( Frequently Asked Questions )
How do you delete categories on Instagram explore?
To remove or change a category from your profile on Instagram, which affects how you appear in Explore sections, navigate to your profile and tap on Edit Profile. Once there, tap on Category. From here, you can either remove the existing category by deselecting it or change it by selecting a new category that better fits your current content and goals.
How important is category on Instagram?
On Instagram, selecting the right category for your profile is more than just a label; it helps you connect with the right people by clearly defining your niche at a glance. It immediately tells people what you do, which encourages prospective followers to check out your Instagram posts.
Where is category in Instagram?
To find and choose a new category for your Instagram profile, tap on Edit Profile located directly under your profile bio. Here, you’ll see an option for Public Business Information; within this menu, you can find the Category field. If you don’t see a category that fits your needs in the suggested categories, simply start typing in the search bar to search for a category that better matches your business.
Conclusion
Removing an Instagram category not only allows for more specific aesthetic and curatorial control of your profile, but this approach also offers significant creative freedom. It’s important to acknowledge the potential impact on discoverability, especially for a business, creator, or individual seeking to optimize engagement. Knowing how to remove or change a label can help you tailor your Instagram presence to better suit your needs and your audience. This guide should prove helpful in navigating this essential aspect of Instagram profile management.
